6 Ways to Ease Tension During Next Retail Headquarters Call
By Stew Bishop, President and CEO As discussed in my recent blog, situations may be more complicated than they appear, the tension we face during a manufacturer/retailer call may result in our...
View ArticleHow to Respond to the Call for Zero-Based Budgeting
By Bruce Montgomery, GM, Regional Operations Over the past five to 10 years, CEOs of large CPG firms have typically dreaded the thought of 3G Capital “taking an interest” in their operations. 3G is a...
View ArticleManaging the Merging of Retail Customer Investments
By Stew Bishop, President and CEO It is no longer enough for a sales executive to manage “trade spending.” CPG brands must manage all activities and investments with all retail customers in order to...
View ArticleHow Is Your Game Going?
By Bruce Montgomery, General Manager And the final score…New England Patriots 13, Los Angeles Rams 3. Whether you felt Super Bowl LIII was a close, defensive game or a total bore, the bottom line is...
View ArticleIdea Rich but Execution Poor?
By Stew Bishop, President and CEO Gone are the days when finance-driven consumer packaged goods companies could have their own top-down selling organizations (including direct retailer headquarters...
View ArticleFeeling Pressured Into EDLC? CMG Can Help.
By Bruce Montgomery, General Manager As a CPG executive, you are very familiar with the two primary retail formats: high-low and every day low price (EDLP). Depending upon your category, the percentage...
View ArticlePatrick Muldoon
Patrick is a C-level executive and business builder with turn-around experience in large public, mid-size private equity, and VC-backed CPG companies. He has held CEO or senior leadership positions at...
View ArticleWhy Does My Margin Not Matter?
By Bruce Montgomery, General Manager, Regional Operations When people in our industry sit down to discuss objectives with our managers, executive team, or investors, one of the metrics that is...
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