Article 0

For more than 20 years, Customer
Marketing Group (CMG) has empowered leading and emerging brands to maximize the efficiency of their trade spend, generating a minimum 200% ROI in the
first year.

How do we do it? A dedicated team with extraordinary academic qualifications, analytical firepower, and real world industry experience fully focuses its expertise on the complex job of optimizing your trade budget.

LET US KNOWIF YOU WOULD LIKE TO LEARN MORE ABOUT CMG TRADE FUND MANAGEMENT SERVICES.

EVERY DAY OUR TEAM MEMBERS
ANSWER CLIENT QUESTIONS LIKE THESE:

• Should we take a price increase?
  What will be the impact?

• Which events drive the most topline sales?
  Which have the highest ROI?

• How would you expect this event or plan to perform at my customer?

• Is HiLo or EDLP better at my account?

• Are shallow-frequent promotions better than deep-infrequent promotions?

• What if I take my promoted price up
  (or down)?

• Can you compare the financial scenarios
  of these two plans?

• Do I have enough budget to add another event?
  What should I add?

• I need to cut my trade, what’s the best way
  to do that?

• What time of the year should I promote?

• Have you ever seen this customer program?
  How does it perform? Is it worth paying for?

• Are my accounts executing as planned
  (base price, promotions, displays)?
  How much is this costing my customer and me?

• Which products should I bundle in this event?

• How incremental/cannibalistic was the
  new item distribution to my account?

• What is the breakeven slotting for this product?
  When will slotting pay out?

SOFTWARE ALONE DOES NOT PROVIDE THESE ANSWERS. PEOPLE DO.