“How do I drive revenue by stealing share in a no/slow-growth, large category environment?”
WINNING AT RETAIL EXECUTION
Customer Marketing Group (CMG) has helped its clients answer this question by executing against three key objectives:
1) Executing the Right Everyday Price at Shelf
2) Managing Trade Funds for Efficiency and Effectiveness
3) Growing Share through the Right Distribution
Executing the Right Everyday Price at Shelf
When it comes to setting everyday price, retailers ultimately control what the consumer pays. However, manufactures can utilize analytics to create powerful selling stories that will not only grow their profit, but the retailer’s as well. By doing so, the manufacturer leverages their position as a key driver for the category and presents the opportunity to steal share from other manufacturers who are not yielding price points that perform at competitive velocities.
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