Why Does My Margin Not Matter?
By Bruce Montgomery, General Manager, Regional Operations When people in our industry sit down to discuss objectives with our managers, executive team, or investors, one of the metrics that is...
View ArticlePatrick Muldoon
Patrick is a C-level executive and business builder with turn-around experience in large public, mid-size private equity, and VC-backed CPG companies. He has held CEO or senior leadership positions at...
View ArticleFeeling Pressured Into EDLC? CMG Can Help.
By Bruce Montgomery, General Manager As a CPG executive, you are very familiar with the two primary retail formats: high-low and every day low price (EDLP). Depending upon your category, the percentage...
View ArticleIdea Rich but Execution Poor?
By Stew Bishop, President and CEO Gone are the days when finance-driven consumer packaged goods companies could have their own top-down selling organizations (including direct retailer headquarters...
View ArticleHow Is Your Game Going?
By Bruce Montgomery, General Manager And the final score…New England Patriots 13, Los Angeles Rams 3. Whether you felt Super Bowl LIII was a close, defensive game or a total bore, the bottom line is...
View ArticleManaging the Merging of Retail Customer Investments
By Stew Bishop, President and CEO It is no longer enough for a sales executive to manage “trade spending.” CPG brands must manage all activities and investments with all retail customers in order to...
View ArticleHow to Respond to the Call for Zero-Based Budgeting
By Bruce Montgomery, GM, Regional Operations Over the past five to 10 years, CEOs of large CPG firms have typically dreaded the thought of 3G Capital “taking an interest” in their operations. 3G is a...
View Article6 Ways to Ease Tension During Next Retail Headquarters Call
By Stew Bishop, President and CEO As discussed in my recent blog, situations may be more complicated than they appear, the tension we face during a manufacturer/retailer call may result in our...
View ArticleSituations May Be More Complicated Than They Appear
By Stew Bishop, President and CEO When it comes to customer P&L management, what you think may not necessarily be true. We are all susceptible to bias based on our previous experiences –...
View ArticleShane Fisher
Shane assists CMG’s clients in achieving successful business strategies through the management of data to help provide thorough, detailed analysis. He has a background providing analytical insight...
View ArticleSam Davis
Sam’s primary responsibilities include providing analysis of sales controllables to CMG’s clients to help drive the desired impact to the manufacturer’s internal P&L. He has a consumer products...
View ArticleWhy Does My Margin Not Matter?
By Bruce Montgomery, General Manager, Regional Operations When people in our industry sit down to discuss objectives with our managers, executive team, or investors, one of the metrics that is...
View ArticleVivek Sagi
Vivek supports clients with data driven insights about price and promotional planning. He holds a BS in Electrical Engineering from VIT( Pune, India), a dual MS from Texas A&M in Finance and...
View ArticleWatch Out for “SALY”
By Bruce Montgomery, General Manager, Regional Operations Years ago, one of the finest sales professionals I ever worked with told me, “We all need to be alert and watch out for Sally at this...
View ArticleRobert Calvin
As a Senior Project Manager, Robert’s role at CMG includes pulling data, calculating lifts, and preparing conditional analysis. With a strong business and analytical background, he has experience in...
View ArticleThe Natural Products Playing Field Has Changed: Have You Changed Your Position?
By Stew Bishop, President and CEO As we prepare to head to Natural Products Expo West in Anaheim next week, I have been thinking about what has changed over the past year. Leading up to 2017, CPG...
View ArticleLynn Zhao
As an analyst at CMG, Lynn provides analytical support and recommendations to clients on the pricing and promotion strategies through data manipulation and data analysis. With a solid statistics and...
View ArticleFran Quense
Fran plays a significant role in CMG’s pricing and promotion decisions through the organization and analysis of data. Prior to CMG, Fran worked as a Brand Building Assistant at Unilever Chile. She...
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